Ready Made Go is an annual exhibition of furniture and objects commissioned for the Ace Hotel in London. All of the newly designed products – such as tables, chairs, coat hooks and door handles – were then installed throughout the hotel on a permanent basis.

Our typographic identity for the show responds to its title by visually evoking a sense of movement in the letterforms. It’s as if the letters are accelerating through the gears. This in turn evokes a sense of industrial production which felt appropriate to the nature of the industrially produced products in the show.