‘Do! Act! Share! Get together! Spend no money now! And, by doing so, you just might find yourself creating a London that’s radical and fun.’ This was the sentiment behind The Festival of Radical Fun, held at the museum of London on 7 October 2017. The museum was full of artists, designers, performers and writers considering how to change the city for the better.

We designed the identity and a publication for the day. In order to create as little waste as possible the programme is printed on reclaimed A4 paper, gathered (with a bike) from the recycling bins of libraries, schools and offices across London. This had the added benefit of making each copy of the publication unique.

Our headline typeface was inspired by the lettering for Franciszka and Stefan Themerson’s book cover of Exercises in Style.